Marketing - Social Media Manager

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Job Title

Social Media Manager

Chapter Team

Marketing

Chapter Sub-Team

Social Media

Job Description

Marketing Team Overview: 

The PMI Phoenix Chapter Marketing Team is responsible for supporting the Chapter’s vision and strategic goals through a variety of communication channels, including Chapter Website, Photography, Newsletter / Weekly Bulletin, and Social Media outlets.

Social Media Role Overview

This position will be responsible for managing, building and supporting the Social Media Directors of the PMI Phoenix Chapter’s online accounts.  PMI Phoenix Chapter (#PHXPMI @PHXPMI) has social media accounts currently on; Hootsuite, Twitter, Facebook page, LinkedIn company page, chapter group and chapter job fair group, and Instagram with potential to grow to other outlets when the Chapter expands its reach. The Social Media Manager will oversee the activities on the assigned channel. Responsibilities include items like keeping the account(s) up-to-date with the Chapter’s news and events and/or moderation of member activity. This position will work with the other members of the Social Media and MarComm team to coordinate and support online promotions and social media campaigns that increase awareness about the Chapter within the local communities. The Social Media Manager will ensure that the content and the voice of the Chapter’s accounts are consistent with both PMI and the PMI Phoenix Chapter’s brands and represent the chapter in its best interest.

Social Media Managers Report to the Director of Social Media and the AVP of Marketing.

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:

  • Acts as the voice of the chapter on assigned social media channel(s)
  • Monitors user / follower communications, and respond in a helpful, positive manner consistent with the PMI brand
  • Drives for member / volunteer / board participation on the channel(s) and is able to identify and engage advocates
  • Establishes escalation procedures to Communications Management for key issues
  • Regularly promotes Chapter-aligned content from local calendar
  • Generates dialogue, buzz, interaction, and conducts outreach
  • Works alongside chapter colleagues to assure consistent messages across all chapter outreach channels. available to those who choose this tool for interacting with the Chapter
  • Participates on cross-program chapter initiatives representing the social media team.
  • Establishes benchmarks for metrics and gauging engagement success
  • Serves as a thought leader on tools and best practices for social media / communications management
  • Helps build training and educational materials for users / followers who want to do more, in promoting chapter activities / events, workshops, and meetings
  • Stays current with all aspects of various modes of social media and how they interact, being able to step in for the Social Media Director or other Social Media managers when needed

Requirements:

  • Experience in using various social media outlets and have an online presence yourself
  • Hands-on experience with/engagement in online communities
  • Familiarity with the PMI organization’s goals and objectives, plus an understanding of current rules and policies of the PMI Phoenix Chapter or willingness to acquire such understanding
  • Ability and interest in keeping abreast of changes in the various online platforms
  • Excellent writing and interpersonal communication skills
  • Energy and enthusiasm for all things online! This isn’t for the timid / shy and private in posting
  • Detail oriented and organized
  • Must be proficient (or eager to learn) in the majority of our social media channels
  • Education and/or Experience: Prefer a minimum 1 - 2 years of experience and /or an equivalent combination of education and experience.
  • Please Note: All Volunteers must be current chapter members in “good standing” as defined by chapter by-laws.

Deliverables

Social Media posts/Team Meeting

PDUs

PDUs earned as per CCR guidelines. (PMI CCRS)

Time Commitment

2-3 hours per week

Contact 

VP Marketing

Email

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